some principles
PRINCIPLE 1.
YOU ARE WHAT YOU MEASURE
Creativity without results is meaningless.
Creativity and measurement go hand in hand. If you optimize for the right things, you'll optimize toward more effective work and better creative. But the opposite is also true.
PRINCIPLE 2.
PRINCIPLE 2.
PEOPLE > TECH
There is an overabundance of tools and technologies– exponentially more powerful than any we've had in the past.
Harnessing this technology requires relentlessly creative, strategically insightful PEOPLE that can turn data insights into cultural impact.
PRINCIPLE 3.
PRINCIPLE 3.
WFA
We are firm believers in a work from anywhere culture.
As a fully remote agency with lower overhead, we are able to bring together the best and brightest minds - wherever they may be - delivering better value for our clients.
PRINCIPLE 4.
PRINCIPLE 4.
INNOVATION MAKES TROUBLE
Change can be uncomfortable, but we believe it’s a positive force that shakes us out of our comfort zone and pushes us to grow in ways we never thought possible.
The key to navigating it is to embrace uncertainty, let go of our preconceived expectations and see where it takes us.
PRINCIPLE 5.
PRINCIPLE 5.
CAST A WIDE NET
Experiment a lot. Lean into wins.
Growth comes from starting with what works and a radical openness to try new things and learn from mistakes.